Cooperative Marketing TriVita Style, is quite simple and at the same time, a revolutionary concept. In a sentence cooperative marketing is accurately described as follows; for a fee, TriVita will allow an Affiliate Member to acquire the lifetime commission rights to a customer developed from the advertising efforts of the company.
It seems simple enough, and not a hard concept to understand. But, in reality, there is quite a bit more than meets the eye. I first assumed, and we all know what happens when you assume, the company was just taking advantage of another possible revenue source, and that is how it almost certainly appears on the surface. In reality, I could not have been more wrong. When a qualified affiliate member acquires a customer from TriVita, it’s not the end of TriVita’s involvement in the life cycle of the customer, actually TriVita’s role in the marketing of your newly acquired customer is just beginning.
Customer Acquisition for TriVita begins with advertising and never really ends. TriVita shoulders the expense and responsibility of turning a prospect into a customer, which we all know is no small feat. TriVita does this using multiple media sources, including TV Infomercials, internet advertising, radio spots and print media, like newspapers and magazines. A prospect responds to the advertising and a percentage of the prospects become customers. TriVita then makes it’s new customer available to affiliate members to add to their growing list of personal customers. When an affiliate member acquires a customer from TriVita, the most important sale, the hardest sale, has already been made, that is, of course, the first sale.
Customer Development by TriVita is a continuing commitment to your success. I believe a reasonable expectation would be that TriVita’s role in growing your business, ended when you paid TriVita a fee in order to acquire a real live customer who just purchased a TriVita product. All companies in a business like TriVita happily offer you a business opportunity and that is where their involvement in the success of your business ends, no other company offers to fill your new business with real customers, someone who just purchased a product.
Now TriVita really steps up to the plate and goes to work. TriVita continues to market to your customers every month. Each month every customer in your business, whether purchased from TriVita or acquired through your own initiative, receives a full color product brochure that explains the benefits of each TriVita product, as well as advertises sales and introduces new product offerings to your valued customers. Emails are also sent to your customers with Health Tips and other useful information, this also helps in building a strong brand and establish good customer relations. Your customer also receives a quarterly Vita Journal with company news and product announcements, further helping to brand your business and deepen relationships.
In any other business opportunity, building a customer base is your problem, maintaining and marketing to that customer base, also your problem. All of this is included in the original fee TriVita charged you for the generous lifetime commission rights for that customer.
Please don’t tell TriVita, but I don’t think they charged me enough to cover their cost for these services.
If you’d like to find out more about the Cooperative Marketing model call me on 856-264-7802.
Great products create great wealth and that’s what we have with TriVita.
Es Riggins
Independent TriVita Affiliate Member #13160615
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