When you write about the success of a company, in particular, privately held companies, you cannot ignore the man who founded and nurtured that company from its humblest beginnings. What does it take to do that kind of thing, what is the motivation, what keeps someone moving forward, no matter what the obstacles’ encountered along the way?
Money is certainly a big motivator for almost all of us, but money is not enough to endure the many challenges that need to be overcome along the journey to achieving success. There has to be more. What that something more is, is sure to be different with almost everyone. Michael has his life purpose described in his book “The Keys to Wealth and Wellness”, a must read for anyone interested in a successful and fulfilling life.
Ten years ago, Michael Ellison leveraged Ellison Media talent to promote a newly formed direct marketing company selling some of the best preventive health care products on the planet, the company’s name, TriVita. Once TriVita had a foothold in the marketplace and could predictably garner customers from infomercial advertising and all other available media outlets, Michael Ellison took the next step in his plan. He offered an opportunity to individuals to own a home based business, and soon after ‘Cooperative Marketing’ was born, a system allowing his business partners, at home, to participate in the advertising budget and share the profits from customers, a unique and brilliant business model. Ten years later and you still cannot find an equivalent business model in any other network marketing company.
The full extent of Michael Ellison and his vision for TriVita, is just beginning to blossom, literally blossom in his newest product line ‘Sonoran Bloom’. TriVita is now a well established company, 10 years old, in an industry known to have a 98% failure rate in the first five years of a company’s history. TriVita is growing, even in a climate of hard economic times. The flagship and category maker, the first product in the Sonoran Bloom product line, Nopalea, has been a standout success, almost from the day it launched in March of 2009. Nopalea has already had many, many testimonials regarding the efficacy of this natural nopal cactus fruit drinks to fight inflammation in its many forms, relieving and eliminating the accompanying pain in the human body.
Now TriVita stands poised to deliver the next Sonoran Bloom product, it is rumored to have its debut, or at least the unveiling, in the upcoming annual TriVita Affiliate Member seminar, the Galaxy of Stars, held in Scottsdale Arizona, TriVita’s own home town. The anticipation is building even before the excitement and potential of Nopalea has fully unfolded. Now is truly the most extraordinary time TriVita has experienced in TriVita’s already extraordinary history, The Man at the Helm, who but Michael Ellison, would have the vision.
Stay tuned for the latest from the Galaxy of Stars. I will be leaving in the early hours tomorrow morning and as soon as I have the exciting updates, I will post them here so you can find out about the latest and greatest from TriVita.
If you’d like to find out more about the Cooperative Marketing model, call me on 856-264-7802 or go to: www.ibizadvisor.com.
And ask me why the timing is perfect for you.
Es Riggins
Independent TriVita Affiliate Member #13160615
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